One Look At Excellent Colleges

This fall, as numerous college rankings hit thegraduate schools and employers than poor ones.
bookstores, I was curious to find an answer toI set my bar high: an 85 percent freshman
the question: "What is an 'excellent school'?" afterretention rate and a 65 percent six-year
a parent, prospective student or college recruitergraduation rate. I dislike the idea of using a
sifted through all of this material.six-year graduation rate, but there are legitimate
There has been debate among admissionsreasons: leaves of absence, military or missionary
officers and college presidents over the value ofservice, cooperative educational opportunities
ranking one school over another based on(combine school and work) and interest in multiple
statistics, and those debates are valid-to a point.degree programs being examples.
The rankings mean little to the best of the best;In my kitchen table exercise, I found that 265
Harvard, for example, will not lose applicants forfour-year schools met my standard. Among the
being the #2 school. They mean little to qualitynation's 262 Large Research Universities-these are
schools that charge little or no tuition, such as thethe large public and private universities--104
military service academies, flagship stateschools met or exceeded the 85-65 standard,
universities and specialty institutions like Cooperincluding all of the top 72 in the rankings. Among
Union and Webb Institute. These schools will266 National Liberal Arts Colleges, 105 met or
always fill their classes with excellent students,exceeded both numbers. There were also 37
regardless of their ranking.regional universities and 8 baccalaureate colleges
Rankings could however, mean something tothat met or bested both marks, as well as 11
families that have to make a choice betweenspecialty (fine arts, performing arts, engineering
similar regional or national schools that appearand business) schools.
below the best of the best, for instance a topBy my standard, the list of "excellent" schools is
regional university versus an excellent nationallarger than some parents might think. It does
university that's listed in the top 100. They mightinclude the most selective public and private
also help applicants make a choice between theinstitutions, but also 84 schools that admitted
flagship state university in their home state andmore than 65% of their applicant pool for this
similar schools in other states that charge lowyear's entering class. But there is another side to
out-of-state tuition and room and board rates.this analysis: the verbal and math SATs. The
Being a Rutgers graduate from New Jersey, I'mhigher the school ranked in U.S. News, the higher
especially sensitive to this; the University ofthe range of the scores. A combined 1,050 to
Delaware and West Virginia University have been1,100 on the verbal and math SATs put most
popular destinations for Garden State residentsapplicants near the bottom quarter of the pool in
for decades.most of my excellent schools. Excellent grades
Rankings appear to mean a lot to the presidentsmight offset the test scores at all except the
of some schools; high rankings can convincebest of the best, but it's best to prepare for the
trustees to increase their investments in facilitiestests.
and scholarships to build-up the school's reputation.What could I conclude from this?
A boost from 75th to 50th means more to anThe best of the best schools deserve the
up-and-coming national university than it does foraccolades they receive, but there are other
a school that has a long-cemented internationalschools equally deserving of the same attention.
reputation. These ambitions are not necessarilyAsk me to name names. Some might surprise
bad; a nation can never have enough qualityyou.
schools.Are these the only numbers a family should
I did my own "kitchen table exercise" with theconsider?
most recent U.S. News college guide after siftingThey're a start. If financial concerns are
through the published rankings. I set my ownparamount, then ask about the average tuition
standard of excellence, based on the reportedincreases and student loan indebtedness for the
graduation and student retention rates. Myrecent graduating classes. Also ask about the
thought was that the best schools are the onesschool's bond rating; it reflects the school's ability
that do the best to attract, retain and graduateto earn income and cover its costs, while keeping
their entering classes.tuition increases as low as possible. Both of these
Graduation and retention rates are not perfect,measures are important, because scholarships and
but they're the results by which admissions andgrants do not always increase as tuition increases;
student services are best measured. An excellentyou might have to make up the difference.
school has rigorous academics, but does all it canThere are plenty of choices among excellent
to help their students succeed; it serves no oneschools, but only you and your financial advisors
to make college an intense "boot camp"can determine your ability to pay for college. It
experience to whittle a class down to an elite few.might surprise you to find out which school is
High retention and graduation rates are more likelyyour best value.
to help attract alumni support and interest from