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Idaho Market for Automotive Businesses; Doing it Right

Anyone who has been watching the Idaho Against Drunk Drivers. We have always
Market Carefully for auto services, knows supported local groups such as MADD and
that the market is ripe, ready and DARE and Nancy Reagan's "Just Say NO !"
growing. I visited Southern Idaho after Programs in the past, because we believe
establishing franchises in Northern Idaho that this type of behavior sets a bad
three years ago for our auto aftermarket example to young people. We must lead by
franchise company. We have surveyed the example to insure a strong up and coming
competition as well and found that much generation to lead us in the future. In
of the original competition in these Lewiston, ID we had a competitor who was
Southern Idaho markets is unsophisticated selling drugs out of the back of his car
and not setting any speed records. Of wash. It was common knowledge in town.
course to their benefit it appears that This is unacceptable; we therefore
they are not trying. But the area is established our own car wash there across
growing and it is time for them to wake the river in Clarkston, WA. We believe
up and smell the coffee and get the show that small business in the auto industry
on the road. In the mobile auto detailing must be one with the community and stop
and car wash business there is much such problematic and detrimental issues
opportunity indeed.As far as competition in their towns. Join us in putting a bite
there is not much to worry about there. into crime.We also noted that this
We met one competitor in the Twin Falls competitor in Burley, ID had parked
Area. He says he services Twin Falls, blocking part of a Handicap Spot while
Rupert, Burley, Heyburn, Jerome, & Buhl running into Wal-Mart to buy Beer and
areas. We asked him how business was. He Munchies for the pending nightly smoke
said it was "SSSLLLOOOOOOOW !!!" Yet out party. While we do not condemn
there is little if any competition and it responsible drinking or care what people
did not appear he was trying to attract smoke on their own time, we see a
any new business, meaning there is a lot negative pattern here with this
of work and revenue, which has been left particular, but common Idaho Competitor,
on the table. His comments were quite so it appears that more responsible
interesting considering the population in operators have a wide-open market in auto
the area is quite good and growing. We after market services in Southern, ID.
talked to his biggest area competitor who Perhaps he was planning a party for the
had a small unit he towed behind his local Hospice and inviting over local
Nissan Pick-up who washes car lots for donors? We understand that without a
seven of the areas largest dealerships. cover over his vehicle he was in a hurry
We then talked to the auto detailers who to get home before the rain and probably
were satisfied, but had not a lot of did not want anyone to steal his radio.
great things to say about it. We took a We just are a little perturbed about the
closer look at the gentleman's rig that lack of respect for our Physically
said business was ssssllloooooow, as he Challenged Citizens throughout the
parked out side of the Wal-Mart in Nation. All auto businesses should
Burley, ID. And noticed that he does not support the handicapped. Here is an idea
seem to respect animal rights. He had a of a way you can do just that in your
stuffed animal, a Tasmanian Devil, zip community; auto business should have
tied to his trucks grill as if it was a policies in place to prevent abuse to
road kill. So much for brand image; we handicapped customers. We have led by
realize that in Idaho it is very example in these issues and have always
difficult to drive year after year been on the leading edge of important
without hitting a Dear. But we imagine issues concerning peoples of our
this guy does not slow down judging by countries, this is why our Franchise
his front bumper and bad attitude towards System and our team Members have agreed
our fellow species.As we started to look in advance to not park in or block
over his tow vehicle we noticed a few handicap parking spots. Won't you join us
dents. He had two bumper sticks; one was and do the same in your Auto After market
DAMM, "Drunks Against Mad Mothers and the business? We are so serious about such
other was "Shit Happens." I am very much abuses to the common good of the
against Drunk Drivers in any state and we Physically Challenged that we have made
realize that countless Americans each it a part of our franchise agreement.
year are killed by Drunk Drivers. The Your auto business can copy this if you
numbers are staggering and what many fail wish or make your own policy to fit your
to realize is that we have had more drunk business model for your outlets and
driving deaths in our country than employees:"3.15.3 Handicapped Spots""You,
Americans killed in W.W.II. In 2001 a your employees, managers, partners,
relatively light year for drunk driving officers or directors agree not to park
deaths, there were 16,653 official deaths in handicapped spots for the duration of
from drunk driving and 1000 from drunk this Franchise Agreement unless you or
boating; that was only one year, imagine they are actually handicapped and have a
how many since WWII. Unofficially there bona fide current placard"We are the only
were many more contributing deaths from franchise in the history of the World to
drunk driving where it was a partial make this an issue in our franchise
factor. We are the only franchise with a agreement, but we should not be the last,
clause in our franchise agreement that if join us now in setting things right. We
you drink and drive in a Car Wash Guys mean it when we say we believe in the
Truck you automatically can lose your highest standards of conduct and respect
franchise; here is the clause."3.15.2 for the communities we service. Of course
Drunk Driving""You agree not to drink and this able bodied competitor in front of
drive a mobile car wash truck of your Wal-Mart had no "Handicap Placard" on
franchised business on a public highway his tow vehicle. We therefore asked him
when you may be over the legal limit of to kindly move his vehicle and park
toxicity. You also agree not to drive somewhere else. He gave us a really dirty
your personal vehicle in the manner look and then he did.If you are in the
described above. Such violation of the automotive business; be a responsible
law resulting in the conviction of a business. Take pride in your community,
felony or misdemeanor is subject to get involved and be proactive in the
termination of your Franchise fight against crime and drugs. Show
Agreement."All businesses in the auto respect to all your potential customers,
industry should have such clauses in no matter what their condition. Led by
their employment manuals or if a example; do it right. Won't you please
franchise you may copy this one. Think about it?
Businesses should support Mother's




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