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Article #161: They're Vibrant, They're Talented, And They're Leaving: Luring Our Youth Back Home With Technology

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What do the young people of Humboldt While technology and the Internet alone
County do after leaving high school and may not revive an entire community, it
college? Some can't wait to leave, and can provide a good income in places where
others want to stay but aren't satisfied there are few traditional new jobs. Some
with the job opportunities, or lack good examples are: the GIS expert working
thereof, in this place they've known as from home in Hilo, Hawaii; pack goat
"home". supplies in Weippe, Idaho; the Tionesta
The real question is -- how do they students selling digital stories; the
perceive the options available: minimum small ISP in Imperial, Nebraska; the
wage retail sales, join a branch of the future Spanish language institute being
U.S. Military, the family farm, or just formed in Elsa, Texas; and the marketing
hanging out with their friends who are in of fine wood products in Orofino, Idaho.
the same situation. A lot of us came here to escape citified
Some, through their own entrepreneurial life, to lose ourselves in a less
activities, see options for working from populated territory. We strive to balance
home or for business opportunities in old traditions with our perceived
their own community. Most however, are understanding of the world beyond the
just glad to have found a good job Redwoods. That world is focused on the
somewhere, and "somewhere" usually isn't technological age. That world is focused
Humboldt County even though leaving home on rapid changes. Along with our desire
isn't what they really want. to remain removed from metropolitan
The editor William Vitek says in his mania, the fact is that economics factor
essay, Community And The Virtue Of into the equation and we now know that
Necessity, "What keeps a community Humboldt County, in order to survive,
together is the inability of its members must jump on board the technology train
to leave, either because of the dangers so that people here will be able to
that lie outside the community--a participate in education, economic
forbidding desert or an enemy clan, for pursuits . . . . the American way of
example--or the ties that lie within the life, without having to leave home.
community--traditions, laws, fear of Technology development is absolutely
being cast out, rejected, or destroyed." crucial to include in any economic
In recent times that has been mitigated planning. Just as it was unthinkable a
(or weakened) by technology: automobiles, century ago to plan for new enterprises
telephones, outside investments, ties to without considering electricity, 21st
state and federal assistance programs, century economies, whether national or
but some people do not feel that they can village level, must include networked
ever leave and continue a constant cycle information technology. It is difficult
of struggling with finding a means for to imagine how a town, county, company,
economic security. state, region, can compete against, or
For many of Humboldt County's residents, work effectively with counterparts unless
their identities are heavily intertwined they are networked and much of the
with their community. The importance populace is conversant with the
placed on where they live and what keeps technologies.
them there (other than "we can't just It's been proven that technology changes
move the farm") seems to be the people's lives. It lessens a person's
tranquility, the natural beauty, the isolation, businesses large and small can
perceived lack of crime, and most be run from home using a web server and
importantly, the people and low cost tools and services developed for
relationships. just such a market, and electronic tools
To prevent the loss of our productive can help bind groups together in order to
population and the slow death of many of get a project completed much faster than
Humboldt County's smaller communities, as using only the phone and postal mail for
we've seen happen with all too many, we communication.
have an enormous responsibility to make Doesn't it also stand to reason that
this place matter enough for our young advanced technology brings new business
talented people to want to stay or return to Humboldt County, that e-commerce can
after attending college elsewhere. By revitalize "main street" by increasing
garnering our connection to the small business revenue resulting in lower
technological age and educating our youth failure rates, that it will make it
about the unlimited entrepreneurial possible for more young people to return
possibilities technology offers, we home after college, and that it will
provide opportunity and a mechanism for transform the way we citizens relate to
our youth to succeed. Having a job that and form our government?
makes use of the skills acquired in Jill St Claire, Founder
college would be an important step in JSC Marketing, LLC
keeping them here and luring those who've 1.888.435.
left back home.






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